Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first and biggest reason for why ads fail: